Life Beyond the Duck Boots: Spring Shoes are Coming

Seeing as how good ol’ Punxsutawney Phil, better known as the Al Roker of the rodent world, failed to see his shadow last week, the blossoms of Spring are imminent and along with them, more retail/designer collaborations than you can shake a stick at. Although you may still be skeptical as to why we’re taking […]

It’s finally true! iPhone 4 comes to Verizon

After years of countless rumors, the moment many Verizon customers (and let’s face it, a lot of AT&T customers) have been waiting for is finally here: Verizon announced that they will begin carrying the iPhone 4 starting February 10, 2011. Within minutes, the topic was trending on Twitter and Verizon-related topics held 7 of the […]

Show, don’t tell, when selling a brand

The best way for a brand to make a real connection with consumers is by giving them an experience. Experiences give brands the potential to create memories filled with emotion. However, experiential marketing is currently in flux–it is no longer solely defined by engaging consumers through physical interactions. It may seem paradoxical, but the future […]