Opinion: Marriage equality and the face of change

I’m really proud of my President this week. In a bold political move, Obama finally took a vocalized stance on his 18 month “evolving” position on same-sex marriage. His advocacy for equality under the law and in society for “every single American” is now an integral part of his campaign platform. Despite his period of […]

Fairytale Marketing: Coke gives customers a happy ending

Marketing is about telling great stories. And this is the story of how Coca-Cola’s ingenuity touched the lives of Gen Y students. This is the story of how the world’s number one brand launched a global mission to spread the happiness of Coke. As the Indian proverb goes, “Tell me a fact and I’ll learn. […]

Thrift Like a Pro With Pinterest

Pinterest is the rising star of social media. Everyone is talking about the social pinboard network, speculating whether it heralds the switch from searchtodiscovery, what its popularityamongwomen means for Internet marketing, how it may potentially change ourpurchasinghabits, and debating digitalcopyright. The major brands are hoping to use Pinterest to influence your purchases through sleek integration […]

Nice Apps! Top 5 for Cinco de Mayo Fiestas

Cinco de Mayo: the classic celebration of another country, giving Americans yet another excuse to rejoice with Coronas, mariachi bands and quesadillas. Little do they know that during their Mexican culture-and-heritage-venerating activities, they’re actually celebrating the army’s 1862 defeat of France at the Battle of Puebla during the Franco-Mexican War, not the country’s independence. But for most, the history of the epic date is […]

Haute and Dangerous: The Day to Night Essential List

So you’ve got spin class at the crack of dawn with barely enough time to gulp down a venti skinny soy latte with three shots of espresso before it’s time to dash to your 9:00 meeting. The rest of your day is a blur. Come 4:30 you’re sitting at your desk fantasizing about your couch […]